Your School Can Help Save Dogs. And Teach Kids Why That Matters.

Second Chance Schools connects your school with a local rescue organization. Families buy books they'll love. Baxter Dog Media donates 20% of every qualifying sale to your rescue — tracked automatically, no overhead for your school.

  • Free to join
  • Books ship direct to families
  • Every sale tracked automatically
  • 20% goes to your rescue partner
Register My School →
I'm a Rescue Organization →
If every elementary school in the country did this and one in ten students bought a book, the direct partner donations alone could fund the rescue of 25,000 dogs every year. But the bigger impact is 3.7 million kids learning that adoption is a choice. That's the generation that empties the shelters.

— Scott M. Busby, Author · Founder, BaxterDog Media

How It Works

Three steps. No overhead. Real impact.

1

Your school pairs with a local rescue

Your school is registered as an official Second Chance School and paired with a verified 501(c)(3) rescue organization near you. You can choose a rescue you already know, or we'll match you with one in your area.

2

Share your unique tracking link

Your school receives one unique partner link. Share it in parent newsletters, on social media, at events, and in book drive communications. Every channel. One link. Everything tracked.

3

Families buy. Books ship. Donations flow.

Families purchase online at the standard price. Books ship directly to their door. Baxter Dog Media donates 20% of every qualifying sale to your rescue partner — automatically. Nothing for your school to collect, count, or manage.

What Your School Gets

Everything you need. Nothing you don't.

  • Official Second Chance School badge — digital badge for your school website, newsletter header, and classroom displays.
  • School Partner Kit — ready-to-send parent email templates, newsletter copy, and social media posts. Customize once, share everywhere.
  • Book drive toolkit — suggested campaign formats, timelines, and event guides for a school-wide or classroom-level book drive.
  • K–6 teacher reading guide — classroom discussion questions, writing prompts, and activity extensions for Baxter's Second Chance.
  • Your unique partner link — pre-configured to your rescue pairing. Tracks every qualifying purchase automatically.
  • Listing in the Second Chance Schools directory — your school, listed alongside your rescue partner on baxterdog.com.
  • Potential school visit — your rescue partner may be able to bring animals to campus for a school event or assembly. Arranged directly between the school and rescue.

Why It's Different from a Typical Fundraiser

No inventory for your school

Books are purchased online and shipped directly to each family. Your school never touches a single copy.

No money collected at school

Families buy online. No cash, no checks, no collection envelopes at drop-off.

All purchases tracked automatically

Every qualifying sale through your school's unique partner link is recorded. No spreadsheets. No manual counting.

Families are buying a book, not making a pledge

The 20% partner donation comes from Baxter Dog Media — not from your families. Parents buy a great book at the regular price. We make the donation on every qualifying sale.

Curriculum Resources · Grades K–6

The program teaches what matters — and comes with the materials to prove it.

Every book in the Baxter's Second Chance series comes with K–6 teacher guides and classroom resources. Topics include responsible pet ownership, the difference between adopting and shopping, empathy through storytelling, and community service. Designed for read-aloud lessons, SEL blocks, writing extensions, and take-home family activities.

★ Curriculum resource purchases also generate a 20% partner donation to your rescue.

Explore Classroom Resources →

The Books

Read. Learn. Make a difference.

Baxter's Second Chance: A New Leash on Life

By Scott M. Busby · Illustrated by Nina Mkhoiani · Ages 4–8

Based on a real rescue dog, Baxter's story teaches children that every dog deserves a loving home — and that adoption is the most powerful choice a family can make.

Buy Now — $19.99
Preview Inside

Baxter's Color, Learn & Connect Activity Book

Companion workbook · Classroom and home use

Coloring pages, kindness lessons, pet-care activities, puzzles, and a rescue promise certificate. A 20% partner donation is generated on activity book purchases too.

Buy Now
Preview

New titles and resources are added to the program regularly. Your partner link works for all current and future qualifying products — no re-enrollment needed.

Common Questions

Quick answers for schools and rescue organizations.

Is there a cost for my school to participate?

No. The Second Chance Schools program is completely free for schools. There are no fees, no minimum purchase requirements, and no ongoing commitments.

Does our school have to handle books or collect money?

No. Families purchase books directly at baxterdog.com through your school's unique partner link. Books ship to their door. Your school never handles inventory or collects payments.

How does the 20% partner donation work — is this a fundraiser?

It's not a traditional fundraiser. Families are purchasing a book at its regular price. Baxter Dog Media makes a 20% partner donation to your rescue organization on every qualifying sale traced to your school's unique link. Families are buying something they want — the donation is made by us, on their behalf.

We don't have a rescue in mind. Can you help us find one?

Yes. When you register, leave the rescue field blank and we'll match you with a verified 501(c)(3) rescue organization near your school. If you have a rescue in mind, we'll confirm they're enrolled in the BSC Network or help get them enrolled.

Can we do this at the district level?

Yes. District-level participation is welcome — each school registers individually, and each can be paired with the same rescue partner or different ones. Contact us to discuss district-wide rollout.

Do curriculum resource purchases also generate a partner donation?

Yes. Teacher guides, classroom kits, and curriculum resources purchased through your school's unique partner link also generate a 20% partner donation to your rescue. Every qualifying product on baxterdog.com is included.

Get Started — It's Free

Register Your School

Fill out the form below. We'll confirm your rescue pairing and send your School Partner Kit within 2 business days.

School Information
Your Contact Information
Rescue Partner

By submitting this form, you agree to be contacted by BaxterDog Media regarding the Second Chance Schools program. We won't share your information with third parties.

Ready to make your school a Second Chance School?

It takes five minutes to register. We handle the rest — rescue pairing, partner kit, tracking. Your school just shares a link.

Register My School — It's Free →
I'm a Rescue Organization →