A free fundraising program for rescue organizations — powered by a true rescue story.

Your rescue shares the story. Your supporters give back. Your mission grows.

We built everything — the emails, the tools, the link. You just send it to your people and tell them the story. Approved partners earn 20% on every eligible purchase. Free to join, forever.

Apply Now — It's Free See How It Works

Takes about 3 minutes to apply · No cost · Marketing kit included

The network at a glance

20%

partner donations on every eligible sale

Free

No cost to join. We even wrote your emails for you.

50%

of all BaxterDog profits already go to support rescues.

Where this started

Baxter almost ran out of time. So did Scott.

In October 2021, a scruffy little dog named T-Bo — abandoned near a small California mountain town after his owner died, ungroomed, scared of men — was running out of options. A rescue organization called The Little Red Dog saved him, fostered him, and matched him with a guy named Scott Busby who just wanted a dog.

At the adoption event, T-Bo wanted nothing to do with him. Then someone suggested a walk. A hundred yards from the noise, Scott sat down on a curb and gave the dog space. And T-Bo walked over, pushed his head under Scott's arm, rested his chin on his thigh, and let out a long, slow sigh.

Scott took him home that day and named him Baxter. What he didn't fully understand in that moment was how much he needed it too. They rescued each other.

That story became a children's book. The book became this network — because a rescue organization saved Baxter's life, and Scott built this to help organizations like yours save more.

He walked over, pushed his head under my arm, rested his chin on my thigh, and let out a long, slow sigh. That's when I knew I had to take him home.

— Scott Busby, October 16, 2021

Why the network exists

300,000+

Dogs just as deserving as Baxter run out of time every year.

Not because they're broken. Because there isn't enough space, enough funding, or enough families who know how to find them.

Scott has visited rescue organizations across the country — some running lean out of their homes, others operating full facilities with real staff and serious infrastructure. And every single one, no matter their size, says the same thing: we always need more. Not because they're doing anything wrong. Because the need never stops.

This network exists to be one more resource in your toolkit — a new funding stream for the work you're already doing, with none of the build-out.

Join the network

Ready to put Baxter's story to work for your rescue?

Apply Now — It's Free

Scott Busby with Baxter, the rescue dog behind Baxter's Second Chance

Your Unique Partner Link

A clean, trackable URL tied to your rescue. Every purchase through it is credited to you.

Downloadable QR Code

Designed for adoption events, fundraiser tables, flyers, and community boards.

Done-For-You Marketing Kit

A launch email, a follow-up, social captions, newsletter copy — all of it already written. You put your rescue's name on it and send it to your people. That's the whole job.

Donation Tracking Dashboard

See every referred order, your running donation total, and payout history in your partner portal.

20% Partner Donation

A $20 book through your link sends $4 to your rescue. Multiply that across your supporter community.

A Story Worth Sharing

Your supporters share it because Baxter's story is real, moving, and teaches their kids something true.

Why this works

This isn't a referral gimmick. It's a mission with a funding engine.

Most fundraising programs ask your team to build something from scratch. This one hands you everything finished. Your supporters aren't buying a product — they're joining a rescue mission. When someone uses your link, 20% of that eligible purchase is tracked as a partner donation to your rescue. You don't run a campaign. You share a story. The rest takes care of itself.

How it works

Your rescue has enough on its plate. This shouldn't add to it — and it doesn't.

1

Apply to join

Submit your rescue organization's details at partners.baxterdog.com/apply. Takes about 3 minutes. No fees, no contracts.

Free forever

2

Get approved

We review every application personally. Most rescues hear back within 2 business days.

Usually 2 business days

3

Activate your account

Your partner link, QR code, and full marketing kit are waiting. Send one email to your list on launch day.

Everything ready on day one

4

Share Baxter's story

Newsletters, social media, adoption events, school visits — use your kit everywhere your supporters already hear from you.

5

Watch the donations come in

Qualifying purchases are tracked in your dashboard and reviewed by BaxterDog Media before donations are marked paid.

Transparent tracking

Email Newsletter

Drop your link into your existing newsletter. The copy is already written for you.

Social Media

Captions ready for Instagram, Facebook, and everywhere else your followers find you.

Adoption Events

Your QR code belongs on the table. Supporters scan, shop, and fund your rescue right there.

School Outreach

Baxter's story was built for classrooms. The Second Chance Schools program gives you a structured way to turn any local school into a recurring fundraising partner.

Take It to Schools

Your rescue can walk into any local school and leave with a partner.

Most rescue organizations spend years hoping someone at a school notices them. The Second Chance Schools program flips that. Once you're a BSC Network partner, you can approach any elementary school in your community with a ready-made program — a real pitch, done-for-you materials, and a structure that gives the school everything it needs to say yes.

The school adopts your rescue as their cause for the year. They share your partner link with their families through newsletters, social media, and book drives. Every qualifying purchase earns your rescue a 20% partner donation. The school does zero selling. You handle zero logistics. The link does all the work.

Learn About Second Chance Schools Already a partner? Access your School Outreach Kit in the partner portal

You're not walking in to ask for a favor. You're walking in with a program.

How It Works From The School's Side

🏫 The school shares your link

They drop it in their parent newsletter, post it on social, and run it through any book drive or school event. Your partner link does the tracking — no extra setup.

📦 Books ship straight to families

Every family orders online and receives their books directly. The school never handles inventory, collects money, or manages fulfillment.

💸Donations flow to your rescue

20% of every qualifying purchase through your partner link goes to your rescue — automatically tracked in your partner dashboard, same as any other sale.

What We Give You To Approach A School

All three are available in your partner portal the moment you're approved.

✓ School Outreach Kit

A one-page program overview you can hand to a principal, librarian, or PTA contact. Explains the program, what the school gets, and why it's worth five minutes of their time.

✓ School outreach email template

A short, direct email written and ready to send — with your rescue's name and partner link already laid in. You're not starting from scratch.

✓ FAQ sheet for school administrators

Pre-answers every question a principal or curriculum director will ask: What is this? Is it a fundraiser? Do we handle money? How does the donation work?

Apply Now

Hardcover

Baxter's Second Chance: A New Leash on Life

$19.99

→ $4.00 to your rescue

Paperback

English Paperback Edition

$14.99

→ ~$3.00 to your rescue

Bilingual

English + Spanish Bilingual Edition

$14.99

→ ~$3.00 to your rescue

Signed

Signed + Dedicated Hardcover

$29.99

→ ~$6.00 to your rescue

Activity

Coloring + Kindness Activity Book

$7.99

→ ~$1.60 to your rescue

Classroom

Adopt a Classroom Kit — 25 Books

$249

→ ~$49.80 to your rescue

Bundle

Family, Kindness + Community Bundles

From $40

→ $8–$20 to your rescue

Apparel

BaxterDog Rescue Love Collection

Shop the collection

→ All eligible through your link

Partner Spotlight

Your rescue's story could be the one that makes someone adopt.

Every rescue in this network has a story worth hearing — the founding moment, the dog that was two hours from euthanasia, the volunteer who showed up once and never left. Those stories don't just inspire people. They move them to action. They make families drive across town to adopt instead of shop. A well-told rescue story does more for your mission than any ad ever will.

We want to tell yours.

We're inviting BSC Network partners to sit down for a recorded interview with Scott — no script, no sales pitch, just your rescue's story in your own words. We'll produce it and publish it on baxterdog.com and share it across our channels. Real exposure for your rescue. A real story for the families in our community to hear.

Apply to Be Featured

Questions from rescue directors

Things you're probably wondering.

What does it cost to join?

Nothing. Joining Baxter's Second Chance Network is free for approved rescue organizations, and it stays free.

What is the partner donation rate?

Approved partners receive 20% of qualifying tracked sales credited to their unique partner link or QR code.

What counts as a qualifying tracked sale?

Eligible BaxterDog purchases made through your unique partner link or QR code and credited to your rescue in the partner dashboard.

What happens if an order is refunded or canceled?

Refunded or canceled orders are not counted toward partner donations.

What if our rescue is small?

The network works for organizations of any size. A 200-person email list can generate meaningful donations.

Can we use this at adoption events?

Yes — your QR code is designed for adoption events. Print it and let supporters scan and shop right there.

How long does approval take?

We review every application personally. Most organizations hear back within 2 business days.

How do we receive donations?

Donation totals are tracked in your partner dashboard and reviewed by BaxterDog Media before they're marked paid.

Can we use this alongside existing fundraising?

Absolutely. The partner link works in any channel your rescue already uses.

Can we use our partner link with local schools?

Yes — and we built a program specifically to help you do it. The Second Chance Schools program gives you everything you need to approach a local elementary school: a one-page program overview, an outreach email template, and a FAQ sheet for school administrators. The school adopts your rescue as their cause, shares your partner link with their families, and every qualifying purchase earns your rescue a 20% partner donation. You receive the School Outreach Kit in your partner portal when you're approved. Learn more at baxterdog.com/pages/second-chance-schools.

What is the Second Chance Schools program?

Second Chance Schools is a free program that formally pairs your rescue with a local elementary school. The school shares your existing partner link with their families through newsletters, social media, and book drive events. Every qualifying purchase earns your rescue a 20% partner donation — tracked automatically, same as any other sale through your link. The school handles the outreach to their families. You keep the donations. There's nothing additional to set up on your end. Learn more at baxterdog.com/pages/second-chance-schools.

Your next step

Every day you wait is a day your supporters could have helped — and didn't know how.

We wrote the emails. We built the tools. We made the link. Your one job is to tell your supporters Baxter's story and let them do the rest.

Join the network. Give your community a reason to give. Help more dogs get the second chance they deserve.